Back when I was a pompous lawyer – with lots of books but no time to read – my wife bought me an embossed, original, 9-volume set comprising the “International University Course”. Exactly the kind of thing that looks good on a shelf, but no-one ever reads. Until now. With (slightly) more time on my…
On getting your business model right: Are you looking to service the “mass market” for speech pathology services (e.g. children with communication issues), or just a niche (e.g. adult voice, or stuttering, or working only with children with ASD)? What value do you give clients? What “channels” do you use to sell your services, e.g….
On becoming the boss: To avoid burn-out, prioritise things that matter to your business vision. Leaders need to lead themselves first, so get organised – at work and at home. Being a great SLP is not the same as being a great boss. Good bosses have empathy, and a basic knowledge of the systems used…
On standing out from the SLP crowd. You won’t last long if you market yourself like every other SLP. People are busy and distracted. They want someone who stands out – who is remarkable, and offers what they want. Take some risks with your marketing, but stay ethical. Being different will mean some people won’t…
On founding a great practice. Design your private practice to increase your freedom and autonomy. Hire talented staff to shore up your weak spots, especially good all-rounders. Before you launch, build you ‘social capital’: your social and professional network. Back yourself, but if you lack confidence to launch solo look for a co-founder. Be stingy…
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