- On standing out from the SLP crowd. You won’t last long if you market yourself like every other SLP. People are busy and distracted. They want someone who stands out – who is remarkable, and offers what they want. Take some risks with your marketing, but stay ethical. Being different will mean some people won’t like what you do. If you don’t cop any criticism, you should be worried! If you try to please everyone, you won’t please anyone! Read more: Seth Godin, Purple Cow.
- On using social media to build your practice. Most of your clients (like folk in general) are addicted to smart phones and social media. Find out which platforms they love and publish great content on them that answers their questions for free. If you’re marketing to stay-at-home parents, think about Facebook and Pinterest. If you’re marketing to busy professionals, think about LinkedIn. If you’re networking with SLP researchers, other professionals, and students, use Twitter. But write for the platform, and don’t ask for anything until you’ve provided lots of free value. Read more: Gary Vaynerchuk – Jab, Jab, Jab, Right Hook.
- On choosing the right suppliers quickly (then getting on with your life). When it comes to choosing suppliers, there are too many choices! You’re busy running a practice – you don’t have time to become an expert in silly sideshows like photocopiers, practice management and accounting systems, and insurers. Too many choices will paralyse you: lots of options reduces your satisfaction and makes you feel out of control. You’ll end up regretting whatever choice you (finally) make. So make fewer choices! For many things, good enough is good enough. For example, after a bit of research – and I mean a bit! – I opted for Guild for insurance, Camnet for my printer, Timely for my practice management system, Xero for my accounting system, and Officeworks for my stationery. Are they good enough? Yes! Are they the best in the world? Who cares! I want a great practice, not an advanced degree in researching micro-stuff. Check out Barry Schwartz – The Paradox of Choice.
SLP Three-Piece Thursday 2: on founding and starting up a great private practice, and connecting with clients
- On founding a great practice. Design your private practice to increase your freedom and autonomy. Hire talented staff to shore up your weak spots, especially good all-rounders. Before you launch, build you ‘social capital’: your social and professional network. Back yourself, but if you lack confidence to launch solo look for a co-founder. Be stingy on giving others part ownership of your practice. Clearly define everyone’s roles – as founder you are the CEO. Be careful about hiring friends. (See: Noah Wasserman.)
- On starting up your private practice: Starting a business has never been easier. Make a stand for something you care about. Get the core of your business right, then launch. Make your service inimitable by sharing what is unique about you. Then share all you know. Start small and make mistakes while you are obscure. Remember you are in business. Start saying no, and keep your services lean. Be honest, personal and nimble in communications. Communicate with others in your practice honestly. Treat employees like adults – foster independence. Stay agile. Stay focused. (Check out Chris Guillebeau.)
- On connecting with clients. Connect with people honestly. Be authentic. Say “no” and skip events where you can’t be authentic. Be consistent and confident in your communications. Remember communication is about the “3 V’s”: verbal, vocal, visual. Be curious. Listen. Use similarities with your clients to build trust (people are comforted by what they know). (Read Michelle Tillis Lederman.)
So what to do you think? Do any of these ideas inspire you to change the way you plan or run your private practice? Let us know! Send a tweet to @speechiesinbusiness or leave a comment.
SLP Three-piece Thursday: 3 free, quick business tips for speech pathologists in private practice. Delivered weekly
Thursday afternoons are a drag. Spark them up with our “SLP Three-piece Thursdays”. Three business tips a week from leading thinkers, distilled and tailored by us for other speech pathologists in private practice.
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SLP Three-piece Thursday 1. On business planning, focus, and website design
- On business planning: Start with your “why” – the goal or purpose that gives your lives a deeper meaning. Only then move onto the the “how” and “what”. (Check out Simon Sinek)
- On Focus: Distractions are everywhere. But deep work requires intention. Take back control. Focus on one task at a time. Schedule your work and free time. (See Cal Newport). Related reading: Speech pathologists: how to get it all done, even when you’re off your game or feeling burnt out
- On websites and social media: Design for central and peripheral vision. Break your information into bite-sized chunks. Use stories and scaffolds. Give your fans lots of ways to interact with you and your practice. (Read Susan Weinschenk).
So what to do you think? Do any of these ideas inspire you to change the way you plan or run your private practice? Let us know! Send a tweet to @speechiesbiz or leave a comment.
Australian speech pathologists: your client is receiving an unsafe treatment from an unregistered health practitioner. What should you do?
Here’s the scenario: you find out a client is receiving an unconventional and risky treatment from an unregistered health practitioner and you’re worried that the treatment is harming your client.
What should you do?
1. First some background
(a) In Australia, speech pathologists are not “registered health practitioners”
Speech pathologists are unregistered health practitioners. This means speech pathologists are regulated by governments in the same way as, for example, complementary and alternative medicine practitioners, naturopaths, and reiki practitioners.
Currently, speech pathologists are regulated in the same way as these professions:
[table id=1 /]Source: National Code of Conduct for Health Care Workers FAQs, 2015
(You can read more about how speech pathologists and other allied health professionals are regulated in Australia here.)
(b) Australian speech pathologists are effectively self-regulated
Fortunately – unlike some of the other health professions listed above – speech pathologists who are Speech Pathology Australia members are subject to a contractually binding Code of Ethics and Code of Ethics – Advertising Rules. These documents, in some ways, mitigate the regulatory gap between speech pathologists and the registered health professions and help the profession to maintain good standards of practice analogous to registered practitioners.
(c) Some State Governments regulate speech pathologists and other unregistered health professionals
For example, in New South Wales, Queensland, South Australia and Victoria, we are subject to legally binding Codes of Conduct.
The Queensland and Victorian Codes are based on a National Code of Conduct for Health Care Workers (National Code) approved by the COAG Health Council in April 2015, which in turn was based on the NSW Code of Conduct, which has been around for years.
Why do we need Codes of Conduct?
Commenting on the initial report recommending a National Code, its authors said:
“The report found that the vast majority of unregistered health practitioners practise in a safe, competent and ethical manner. There are, however, a small proportion of unregistered health practitioners who present a serious risk to the public because they are incompetent, or impaired due to physical or mental dysfunction or drug or alcohol addiction, or they engage in exploitative, predatory and illegal conduct such that, if they were a registered health practitioner, would result in cancellation of their registration and removal of their right to practise.”
(Source: Final Report: A National Code of Conduct for Health Care Workers, 2015, page 14.)
In others words, the main purpose of the Code is to protect consumers from serious risks.
2. So what are the rules about reporting other health providers to complaint authorities (and where can I find them)?
(a) New South Wales
Clause 7(4) of the Code of Conduct for Unregistered Health Practitioners provides as follows:
“A health practitioner [including a speech pathologist] who has serious concerns about the treatment provided to any of his or her clients by another health practitioner must refer the matter to the Health Care Complaints Commission.”
(b) Queensland
Clause 4 of the National Code of Conduct for Health Care Workers (Queensland) provides as follows:
“4. Health care workers to report concerns about the conduct of other health care workers.
A health care worker who, in the course of providing treatment or care, forms the reasonable belief that another health care worker has placed or is placing clients at serious risk of harm must refer the matter to the Health Ombudsman.”
(c) South Australia
Clause 6(4) of the Code of Conduct for Unregistered Health Practitioners (South Australia) provides as follows:
“Health practitioners who have serious concerns about the treatment provided to a client by another health practitioner must refer the matter to the Health and Community Services Complaints Commissioner.”
(d) Victoria
Clause 4 of the Code of Conduct for General Health Services (Victoria) provides as follows:
“4. General health service providers to report concerns about the conduct of other health service providers.
A general health service provider who, in the course of providing treatment or care, forms the reasonable belief that another health service provider has placed or is placing clients at serious risk of harm must refer the matter to the [Health Complaints] Commissioner.”
We expect other States to implement similar rules in the near future based on the National Code.
(e) What do these mandatory reporting obligations mean?
In its Final Report of April 2015 on the National Code, the Victorian Health Department, on behalf of the Australian Health Ministers Advisory Council, made the following comment:
“Commentary:
The purpose of this clause is to impose a mandatory obligation on all Code-regulated health care workers to report to the responsible health complaints entity when they become aware that another health care worker is placing clients at serious risk of harm in the health care context. This clause expands upon subclause (4) of Clause 7 of the NSW Code (subclause 6(4) of the South Australian Code), ‘Appropriate conduct in relation to treatment advice’.
Concerns have been raised about whether this clause may generate complaints that are motivated less by the desire to protect the public and more by personal interest (for example, by competing business interests). However, all health complaints entities have powers to dismiss complaints that are frivolous or lacking in substance.”
(Source: Final Report: A National Code of Conduct for Health Care Workers, 2015, page 37.)
3. What should you do if you are concerned about another health care professional’s treatment of a client?
Remember that the Codes (which have been described as a form of “negative licensing”) are designed primarily to protect consumers from unregistered health professionals who expose their clients to serious risks of harm. Arguably, the mandatory reporting requirements should be read in this context.
In Queensland and Victoria (but not in and South Australia or New South Wales), the Codes use the term “in the course of providing treatment or care”. This means that the mandatory reporting obligation only apply to health care practitioners (including speech pathologists) who become aware of another health practitioner’s professional misconduct in the course of their work. They don’t apply if you become aware of professional misconduct in a social setting or through a personal relationship, for example. (This reflects a similar scope of mandatory reporting obligations on registered health practitioners under the National Law.)
Finally, this article has only considered the legal obligation to make a report to a health complaints authority. You may have ethical obligations to consider, too.
Bottom line
If you become aware of client who is receiving potentially harmful treatment from another health professional, and are unsure about whether you have an obligation to report it to a complaints authority, we recommend strongly that you first contact Speech Pathology Australia’s Ethics team to discuss your concerns and, if necessary, seek legal advice as to whether you have a legal obligation to report it.
Principal source: COAG Health Council National Code of Conduct for Health Care Workers documents.
Related articles:
Important disclaimer: The information in this article is for general information purposes only and is not legal advice. It is current on the date of publication. It cannot be relied on by any person for any purpose. If this article raises any issues for your practice, you should seek independent legal advice based on the facts and circumstances of your situation. The application of laws and statutes may vary depending on the circumstances. We do not assume any liability for any damage that may be caused to anyone as a result of any act or omission on the basis of the information contained in this article.
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Building an SLP private practice compliance system
Important disclaimer: The information in this article is for general information purposes only and is not legal advice. It cannot be relied on by any person for any purpose. If this article raises any issues for your practice, you should seek independent legal advice based on the facts and circumstances of your situation. The application of laws and statutes may vary depending on the circumstances. We do not assume any liability for any damage that may be caused to anyone as a result of any act or omission on the basis of the information contained in this article.
Working Draft
This week, we’ve been developing a compliance system for speech pathologists at @WeSpeechies on Twitter. Here’s a quick update of where we are at:
First, what is a compliance system?
Next, let’s look at what’s been developed at an international level. Here’s a summary of International Standard ISO19600 Compliance Management Systems (Ernst & Young):
From ISO 19600, I’ve derived an 11-step process for building a compliance system:
So let’s get to it!
Step 1: Choose a Compliance Officer.
If no-one is responsible for developing the system, it will never get off the ground. For single clinician practices, the choice is easy. It’s you!
Step 2: Build strong foundations: good governance and health ethics principles.
Here are some basic business management governance principles that work for small and big private practices:
Steps 3 and 5: Identify general legal and compliance issues for your practice, and scope of system.
Compliance is not just a list of issues!
Here’s my working list of issues speech pathologists need to think about in private practice, sorted by focus:
Step 4: Identify our key stakeholders.
Here’s my working list:
Step 6: Establish a simple compliance policy.
Here’s a resource generated from our work to date:
Step 7: Identify compliance obligations and risks
7(a): What are the issues that keep you up at night?
7(b): For Australian Speech Pathologists, here’s our overview of how we are regulated.
7(c): Next, find and read the main rules that regulate speech pathologists, highlighting obligations as you go. For example, in NSW, speech pathologists’ main obligations are set out in SPA’s Code of Ethics and the Code of Conduct for Unregistered Health Practitioners.
For Australian speech pathologists in other States, the State Health regulators have agreed in principle to a National Code of Conduct for Unregistered Health Practitioners based on the NSW Code with a few critical changes. See: COAG’s Health Council documents.
So far, a few Australian States have implemented it, including Victoria, Queensland and South Australia.
7(d): Create a compliance table mapping out key compliance obligations, where to find them, and where to find practical guidance on how to meet them. Here’s our working draft, sorted by the issues identified in Step 3: WeSpeechies-Compliance-table-26-May.pdf.
Step 8: Plan how to meet compliance obligations.
8(a): Go through your Compliance Table and identify policies and procedures needed to meet your obligations. Here’s ours: WeSpeechies-Compliance-table-with-policies-and-procedures.pdf.
Here’s a list of the key policies & procedures we need to meet our compliance obligations:
Step 9: Implement policies and procedures (including training about reporting).
This is all about finalising the policies and procedures, publishing them somewhere accessible, e.g. on the practice management system, and then training staff in how to follow them and to report breaches.
A Compliance Procedure Manual is a total waste of time if people aren’t trained in what to do, especially what to do if there’s a breach. The Practice Owner/Senior Management must support staff who report breaches & near misses. Management must publish and endorse a very clear incident and escalation policy. Here’s a simple example:
To draft your policies and procedures, you can do it yourself, or look to associations or third party publishers for templates. Here’s some of our policy templates.
The key point is that policies & procedures should be drafted by someone who understands your legal & compliance obligations in your jurisdiction and must be reviewed critically by the Compliance Officer to ensure they are adequate to meet your practice’s needs/obligations.
Step 10: Test and review compliance system and breaches.
Testing includes reviewing:
- Complaints Register;
- Escalations and Incidents Reports;
- random client & staff files for compliance; and
- physical equipment.
Updates include:
- professional association news;
- regulator, government and university alerts;
- advice from professional advisors; and
- input from mentors and networks.
Step 11: Update your system.
For big, urgent or regulatory changes, you’ll need to take action immediately. The Compliance Officer should also undertake regular e.g. quarterly reviews of obligations, and policies & procedures. Again, associations can help you with this with their regular news updates.