SLP Three-Piece Thursday 3: on being different to everyone else, using social media properly, and choosing the right suppliers without going nuts!
On standing out from the SLP crowd. You won’t last long if you market yourself like every other SLP. People are busy and distracted. They want someone who stands out – who is remarkable, and offers what they want. Take some risks with your marketing, but stay ethical. Being different will mean some people won’t…