Australian SLP Spark Alert: Australian SLPs must review their marketing materials and websites ASAP!
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Australian SLP Spark Alert: Australian SLPs must review their marketing materials and websites ASAP!

ByDavid Kinnane

The big picture: On 13 November 2024, the Australian Competition & Consumer Commission (ACCC) warned providers to review their advertising about NDIS services as a matter of urgency. Why it matters: Now that new laws are in place about NDIS supports, the ACCC is going after “problematic advertising practices” targeting NDIS participants. All marketing and…

Dealing with negative online reviews: evidence-based strategies for speech pathologists
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Dealing with negative online reviews: evidence-based strategies for speech pathologists

ByDavid Kinnane

Online review sites are fairly new in speech pathology and healthcare generally. Australian examples include Whitecoat and the NDIS-inspired Care Navigator. Negative reviews hurt Negative reviews on sites like these – or on social media platforms like Twitter and Facebook – hurt. They may make us angry, anxious, embarrassed, sleepless – even sick. They can decimate…

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