Social media is a wonderful tool to connect and engage with others – both professionally and personally. But, because it blurs the distinction between work and play, staff use of social media can expose private practices to legal and reputational risks.
This policy is intended to help mitigate some of these risks by outlining expectations about staff use of social media. It seeks to balance your legitimate interests in protecting your business and reputation while encouraging staff to use social media sensibly.
The policy is built around our six key principles of social media use: professionalism, ethical conduct, responsibility, (staying) factual, evidence-based practice, collaboration/respect, and trustworthiness – or PERFECT for short!