Web and social media content quotation form If you are a human and are seeing this field, please leave it blank. Fields marked with an * are required First Name * Last Name * Email * Phone Name of business/clinic * Business/clinic location * Target Client and Service Mix (Adults) SpeechLanguageVoiceStutteringAccentDysarthiaApraxiaAphasiaDisabilityParkinson's DiseaseOther Target Client and Service Mix (Children) SpeechLanguageVoiceStutteringChildhood Apraxia of SpeechDisabilityASDOther Business structure Sole trader without a business nameSole trader with a business namePartnershipCompanyOther Website Social media page addresses/names (e.g. Facebook, Twitter, LinkedIn, Pinterest etc.) Project Description: (A) The Job * What do you need? Provide as much detail as you can about the scope of what you want us to do for you. (B) Purpose What do you want to achieve? In the short-term? In the long-term? (C) Target Audience Who do you most want to reach? Qualify and quantify. Which clients are you most focused on getting - age, sex, type(s) of impairments, etc. Use socio-economic classifications, if appropriate. (D) Positioning Where do you want to position yourself in the marketplace (both actual and perceived)? What are your business' key strengths, weaknesses, opportunities, and threats? (E) Benefits What is the single most important benefit that will appeal to your target audience? Why is this important to your clients and their families? What are the secondary benefits? (F) Proposition What is the key statement that summarises the main benefit of your business? (G) Rationale Why should the audience believe what you claim? What do you bring to the table? (H) Response What sort of response are you seeking? Is there an immediate action required: to email, telephone or to respond in some other way? (I) Tone of voice What sort of language should be used: casual, formal, authoritative, friendly, humourous, serious, etc.? It may be helpful to provide examples of the tone you like. Your copy will reflect your status as an ethical health professional. Tick the other words that describe the tone you are after PlayfulSeriousProfessionalCasualLoudQuietSimpleSophisticatedSubtleObviousYoungMature (J) Other activity Are there, or will there be, related activities, such as advertising, exhibitions, posters or brochures? Will any subsequent activity be taking place, such as follow-up mail outs, telephone calls or personal visits? (K) Background - history of your business What's your story? How long have you been a speech pathologist? Why did you become a speech pathologist? What is your proudest moment? What are your interests and passions? At work? In life? (L) Context What is your local competition like? Are you aware of any similar activity? Is there anything else you have done, or are planning to do, that is relevant to this job? Where appropriate, supply examples. Why do your clients like working with you? (M) Content In your own words, what are the most important things you want to communicate with this job? Do you have any key phrases/terms you want incorporated? (N) Timing and deadlines * When do you need the job finished? How long do you need to review and comment on the first draft copy? (We normally need a week to address your comments and produce the final draft.) (O) Other instructions/requests Anything else you need us to know for us to do the job? What is 8 x 8 * Thank you for filling this out. We'll get back with our free quote ASAP. If you need to speak to us in the meantime, please email us at hello@speechiesinbusiness.com.au. Share this:Click to print (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)
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