In my first 6 months of private practice, many of my clients found me first via my website and social media content.
Most content marketing gurus will tell you that they key to content marketing is providing regular content that is relevant to your target clients. I follow this advice by blogging at least once a week to one or more of my target client groups, and then sharing the content on the social media sites or other platforms with which these clients are most likely to engage.
I use this template to do it. It’s designed to help you plan future content for your blog, website and/or social media channels. It enables you to focus on the type(s) of clients you are looking to attract and help, to find opportunities to showcase your special skills and passions, and to take away some of the “what should I write next” pressure by zeroing in on what your ideal clients are looking for from their speech pathologist.
We’ve found this template helps us stay disciplined about publishing useful, relevant content for the people we want to help. We love providing free evidence-based information to the public. And the connections we make between what can at times be rather dry research findings and some of our life experiences, have helped potential clients find and get to know us a bit before they pick up the phone to book in.